Travelex

Creation of ongoing in store digital signage.

Brief

Creating eye catching marketing campaigns is at the heart of what we do here at Blue Serif.  So when this needed to be produced on a global scale for various Travelex stores located in airports worldwide, we got to work creating something that would work no matter where in the world it was located. Each campaign creative had to be brought to life using a range of media walls and plasma screens to attract passing footfall within the airport environment and highlight the current offers and marketing message to passers by.

Solution

Working alongside the internal Travelex team, we were able to create a suite of Flash based animations that brought the current marketing messages to life. Our creative used a combination of stock videos and photography that was animated on different layers to provide intriguing and eye-catching visuals which appealed to all sectors of the Travelex audience, no matter where in the world they were.

Results

We were able to provide the full assets in a way that integrated seamlessly with their screen content management system. This enabled each store to update and change the messaging on their media walls and plasma screens to suit the various audiences that would be passing by at any particular time during the day. This meant that they could therefore target tourists from China in the morning, for example, or business individuals returning from a European trip later on in the day!