Sony’s Unleashing the Incredible Power of Images

Using innovative solutions to support internal comms at Sony Professional.

Brief

Sony Professional Europe’s new proposition promoted the fact that images are powerful entities, full of vibrancy, clarity and even emotion when viewed via Sony technology. They asked us to support their internal comms and promote this mission statement through a suite of activity surrounding the campaign. This activity was to include an internal desk drop as a New Year gift to the team, posters and reception area graphics, all of which had to make a striking impression within the Sony offices.

 

 

Solution

Bright, vibrant graphics were created, depicting explosions of colour around the brand message. These explosions were used across colourful reusable water bottles as an internal desk drop, on large digital and printed graphics in the reception area and on internal posters. Enlarged bursts reveal adjectives which conjure up how images make us think and feel, to give an emotive pull as soon as your eyes feast on the creative. Others suggested areas in which images are used to great effect – or incredible power!

Results

This was always going to be a project which would be striking and vibrant by its very nature, but it also needed to create an impression on both the Sony team and any visitors to Sony’s offices. The colourful creative and stunning campaign imagery we used portray the mission statement exactly: Unleashing the Incredible Power of Images. The end result underpins their brand values and highlights Sony’s business solutions, yet is fun and vibrant. The colourful graphics definitely catch our eye whenever we go to visit Sony HQ!