Mobile advertising campaign for quiz based app.
A fun project to work on, through one of our partner companies, Yodel Mobile, we were asked to come up with concepts and artwork for a new digital mobile campaign to help promote a popular quiz based app for QuizUp.
Using some of the brand assets we were asked to create various concepts to help promote a range of quiz genre. These genres were as diverse as countries of the world and basketball, through to pop music and Harry Potter!
The client chose two of the concept routes to develop into full campaigns. The first was centred around the existing icon based creative associated with their brand, and the second used relevant backdrop imagery alongside in-app screenshots.