And now for something a little bit different…we love an innovative marketing tool when we see one, and this deck of cards we created for Vuzion is exactly that!
Creating a website which would become an information portal for an important local charity, and reflect their personality at the same time!
The Essex Digital Awards celebrate digital media in all of its forms. Having been finalists in 2017, we were delighted to find ourselves finalists again in 2018, this time around in three categories. Our work within video and website creative was recognised, and in amongst 8,000 entries, we were shortlisted for Best Use of Video for Business, Best Website: B2B and Best Website.
LG Networks asked us to create a video to support their stand presence at the Business Show. The video needed to be engaging enough to attract passers by to their stand, as well as showcase the services that they offer within the fields of voice, data and security network installation. Using motion graphics which are both reminiscent of fibre cabling and mirror LG Networks’ logo, the creative flows effortlessly across the screen before pockets of information about the services on offer burst out and catch the eye. Each information bubble is connected to other icons as they float on screen, to represent connectivity.
In early 2018, we were absolutely delighted to win the Community award at the FSB East of England Awards! We love working with and supporting so many amazing charities, including SNAP, Brentwood Cathedral and Hopefield Animal Sanctuary, as well as getting involved with local community groups and schools in and around Brentwood. It helps that we have such a great local community!
Just when the elves thought they’d be able to have all of the advent fun, along came our cheeky little colleague the Blue Sheriff to knock them off the shelf! As a Christmas campaign for an animal charity local to us, Hopefield Animal Sanctuary, we helped the Sheriff to get up to all sorts of mischief, posting his photos on his social media channels every day throughout advent. For every like that he received on social media, we donated money towards the animal sanctuary, eventually raising £525.50 for Hopefield! It was lovely to get some local businesses involved with the campaign, and we had a lot of fun whilst raising money for a very worthy cause!
When we were shortlisted in the Creative Communications and Digital Business of the Year category, at the Essex Business Excellence Awards, it was a lovely recognition of how far we’ve come as a creative agency. This category celebrates Essex’s wealth of creative businesses, and recognises the businesses that have made major strides in this field, so it was exciting to be shortlisted as finalists!
Having worked with Scott from Eseyo and Jill from Attract and Engage for many years, 2017 saw us form a creative collaboration. The Creative Collective was born to bring together the collective experience of trusted designers, developers and writers. Drawing on the fact that we are experienced at working together and therefore have a great working relationship, by partnering we’re able to offer a greater range of services and a complete marketing solution.
Having taken on Jemma, who specialises in video production, at the start of the year, we have begun to expand into offering video and animation services. A great way to enhance your website, event, social media, or to promote something specific, a corporate video can offer your brand something new and exciting in a world where video is increasingly the medium of choice for the consumer.
With style and sophistication at its core, the rebranding of hair salon Vogels was a real pleasure to work on.
Here at Blue Serif, we pride ourselves on looking after the wellbeing of our team. Without our team, we simply wouldn’t be able to meet our client’s needs, so making sure that they are happy, comfortable in their abilities and willing to go the extra mile and offer as much flexibility to the company as we are to them, strengthens the Blue Serif brand. When we won the Employer of the Year category at the regional Essex Business Awards therefore, it was lovely to have our approach to our brilliant team recognised!
The Essex Digital Awards bring together the finest in the business to celebrate all things digital. We were therefore really proud to be finalists twice over in the ‘Website: Marketing and Creative’ category. Our work on the Resourceful Marketing and the Sony Freelance and Corporate Video Production websites were shortlisted as finalists, having been whittled down from 8,000 entrants!
At Blue Serif we really love getting under the skin of new projects such as this one for trendy student and post grad accommodation in Sheffield. It’s really exciting getting stuck into a 360 marketing package, especially when it’s for an exciting regeneration project such as this!
Stepping out of our comfort zone – just a little! – allowed us to push the boundaries when it came to creating this sting for Sony Professional. Showcasing their Finity projector technology across Europe, we were super excited to design the creative behind this high-end animation.
Creation of vibrant branding, event collateral and working on the bespoke print solutions for the Brightstar Financial weekend away, taking our inspiration from the vivid greens, yellows and reds which are synonymous with Portugal.
Jemma has joined the Blue Serif team as one of our designers, with a specialism in video production services. Having come from a background in a Marketing and Design team for a nationwide skincare company, her degree in Film and Visual Effects Animation means that she tackles any videography and motion graphics work that come our way. Jemma loves a green tea, she loves a biscuit even more, and can often be found in a murky jazz bar wearing the obligatory turtle neck jumper!
Fingers at the ready for this fun project: creating a mobile advertising campaign for a quiz based app!
We love getting under the skin of projects such as this one for Inspired by Locals: we created an instantly recognisable brand as well as a fresh website design for the exciting new travel review site.
All brands should have a coherent look and feel across their marketing material, which is why we used core brand colours to lend consistency to the marketing material of the internal sales and new business team of fire and security specialist, GBE.
The Blue Sheriff joined our team as Company Mascot, but his role has since developed into so much more than that! Creating all sorts of mischief in the local community and beyond, his duties now include company promotion and charity campaigns. He can often be found accompanying our director, Matt, on foreign holidays and terrorising our clients!
Becca has joined the Blue Serif team as junior designer after finishing a year’s apprenticeship and gaining experience within a leading photography studio. Having decided that she needed to unleash her creative beast on the world, Becca joins the world of design from the insurance industry, after politely declining her previous employer’s suggestion that she redecorated the office walls as a way of satisfying her creative spirit!
A project which involved working closely with the technology giant’s e-learning partner, we offered design and digital UI consultation for Sony Professional Europe’s new e-learning portal. We were tasked with injecting some life into the dated site to give it a more modern, responsive feel.
Nicola is the Blue Serif Office Manager, coming originally from a background in travel. As well as making sure everyone is stocked up with pens and paperclips, she is also our creative copywriter, having freelanced for many years alongside her day job. Her love of all things language extends to speaking German after living in Vienna for a year as part of her degree. Nicola dreams of one day being a bestselling author, but until that time she’ll have to channel her creativity into her award winning mummy blog.
We’ve established a proud partnership with Beverley from Resourceful Marketing and we’re pleased to be their lead white label creative partner. We’ve worked on a range of projects together, from web development and branding through to day to day asset support.
From our initial moment of stepping in to help troubleshoot some of the B2B software provider’s website update process, the Blue Serif team went on to launch a hugely successful multilingual website for Neocase, before being instructed to provide an ongoing consultancy and development support for their website and other digital content.
As key exhibitors at the ISE event in Amsterdam each year, we happily created the 2016 campaign theme and imagery which would form the core of their stand and would appear on all other related material. Of course, this meant showcasing Sony as a brand leader at Europe’s premier AV systems event!
We added our own touch of digital beauty to an area of natural beauty: we love getting involved in community based projects such as this, a new destination website build for a community park and its surrounding areas.
With our new office in Regency House, we’re now part of the thriving community at the heart of the small but vibrant town of Brentwood, Essex. Our enviable location allows us to be just a stone’s throw away from central London in one direction and East Anglia in the other. With Crossrail due to open shortly, London has never been closer to us, but that doesn’t mean that we don’t enjoy the odd bit of TOWIE celebrity spotting whilst on our home turf, too!
In a very dry and serious market place, we gave this new firm of recruitment specialists a contemporary and unique, yet still professional, feel to their branding, website and a range of creative assets, which extended to both on and offline marketing material.
We were delighted to be asked to create Sony’s campaign theme and related collateral for Europe’s premier broadcast industry event. The end result was an engaging and vibrant design which incorporated the ideals of diversity and innovation, principles which are at the heart of Sony’s broadcast messaging.
With first-hand experience of what appeals to young families as well as those in the education industry, the Blue Serif team were thrilled to get involved with a website and digital strategy review for the educational publication, First News.
We loved creating an inspirational microsite for freelance and corporate videographers within the Sony brand! The result was an innovative, fresh and engaging site which allowed videographers to share with each other content, tips, videos and other eye-catching material.
Behind ever cloud is a silver (or blue) lining: Blue Serif happily stepped in to help Cobweb, a cloud-based software provider, with ongoing creative and digital support. By supporting the marketing team, we created online and offline marketing material to help their clients navigate through the cloud.
Michelle joined Blue Serif after leaving the bright lights and trendiness of Shoreditch to move to Essex. She has a BA Hons degree in Graphic Design and over 10 years’ experience in London agencies, having worked on a diverse mix of branding, digital and wayfinding projects for clients in the UK and across Europe. When not designing she’s a bit of a gym bunny and spends a lot of time planning her next toddler-friendly trip in the sun!
We were certainly happy to play ball when it came to offering ongoing design support to the innovative sports-based technology provider, Hawk-Eye Innovations!
Having worked collaboratively with the team at Digidoit for many years, we’re really proud of our partnership. As part of our collaboration we have access to a team of very experienced and well-regarded web developers with specialist knowledge of bespoke PHP, off the shelf CMS integrations and database driven web development. Our cooperation so far has previously included projects for Wandle Photo, MacKenzie King, Garmin and Sony.
It’s lovely to work with niche companies such as hotel and leisure furnishing company Top Brass, especially when that work comes at a time of rapid expansion and growth for the brand. We modernised the brand’s website to make it dynamic, engaging and simple-to-use.
The Blue Serif team were tasked with adding a bit of extra sparkle to Garmin’s “Give a Garmin” Christmas promotion. As such, we created a highly successful interactive Advent calendar for the festive promotion, as well as a giveaway app.
Kate has been at Blue Serif since the company’s birth. Kate’s extensive design experience includes 9 years’ at a large children’s charity, where her portfolio showcased non-digital campaigns, events, exhibitions, illustrations, publications and – her speciality – image retouching. She then freelanced her way around London before eventually coming across Blue Serif. In her spare time, Kate can usually be found in one of her happy places – either her garden or Southwold – or playing hide and seek with her little boy.
With a rapidly expanding client base and workload, Blue Serif’s first official creative studio is established. It’s not unusual for conference calls to be accompanied by the tweet of birdlife and the scurry of squirrels overhead due to our urban garden setting!
Creating eye catching marketing campaigns on a global scale was the name of the game for Travelex’s digital signage project. Using a range of media walls and plasma screens to attract passing footfall, we brought each campaign to life for the currency provider using Flash animation.
With nearly 20 years’ experience in both on and offline campaigns, Matt is the founder of Blue Serif and oversees all creative outputs, using his unique understanding of how to develop cross media campaigns and his digital and creative expertise alongside his managerial experience. These elements combine to provide the perfect mix to enable the flow and production of day-to-day work of the highest standard. Matt has picked up a variety of awards over the years, particularly for his work with the BBC. Away from Blue Serif Matt is a family man and is obsessed with rugby, eating and a certain little blue Sheriff!
When the rapidly growing subscription based snack company approached us for design support and digital consultation, we were certainly happy to help (so long as they provided plenty of yummy samples of the goods, of course!).
With our new brand created, Blue Serif is launched to provide an agile creative agency that can provide a fresh approach to marketing and creative services. Our ethos is to work as an extended part of your team to really get to know your brand. We are able to provide a reliable and dynamic creative support service to a variety of clients ranging from start ups and challenger brands to established blue chip organisations.
We unleashed our creativity on the branding and online presence for the sales and retail e-commerce specialist, Contiigo. Their identity needed to reflect the fact that they think outside of the box, and so we created branding with a forward-thinking feel, as well as a showcase for their projects, their industry partnerships and their expertise.
It was a pleasure to be asked to create the branding, website and supporting marketing collateral for a young, innovative accountancy firm. We gave the brand a consistent, coherent feel with a touch of vibrancy and plenty of professionalism.