MacKenzie King

Creation of the branding, website and supporting marketing collateral for new recruitment specialists.

Brief

We love working with companies that challenge the traditional larger firms with what they do. MacKenzie King are one such company, as a small but highly experienced group of recruitment consultants, specialising in the accounting and finance sectors. Blue Serif were asked to produce the company’s branding, as well as build their website and a range of creative assets for their on and offline marketing collateral, and we were happy to get involved.

Solution

In a very dry and serious market place the firm wanted to portray themselves as being different from the competition, whilst maintaining a professional feel and emphasising the experience of their consultants. We gave the firm a contemporary yet still professional feel by using a suite of silhouette illustrations, showcasing various professionals outlined in the brand colours. This portrayed the diversity that they represent as well as their unique and personal approach to recruiting.

Results

The client now has a coherent and consistent brand feel throughout their marketing material, both on and offline, thus providing them with the necessary professional and assured visual foundation to underpin their proposition as one of the South East’s leading financial and accounting recruitment specialists. We produced a range of marketing material for the firm, including the creation of their logo, printed brochures, wall graphics and emails, as well as building their website using WordPress as the core CMS.