LG Networks asked us to create a video to support their stand presence at the Business Show, which is held at the Excel Exhibition Centre each May. The video needed to be engaging enough to catch the eye of any passers by, to attract potential clients over to their stand, as well as showcase the services that they offer within the fields of voice, data and security network installation.
Using engaging motion graphics which are both reminiscent of fibre optic cabling and mirror LG Networks’ logo, the creative flows effortlessly across the screen before pockets of information about the services on offer burst out and catch the eye. Each information bubble is connected to other icons as they float on screen, to create the idea of connectivity. The overall result is both seamless and mesmerising.
The video was successfully used at the Business Show to attract passing footfall to the LG Networks’ stand in what can be a very busy environment. Our on brand motion graphics quickly showcased what the technology specialists have to offer new clients, and were eye catching enough to work as a conversation starter between the brand and any visitors to the stand.