Hawk-Eye

Design support for an innovative sports-based technology provider.

Brief

If you’re into sports, you’ll no doubt have heard of Hawk-Eye Innovations. The sports and touchline technology providers first came to Blue Serif at a time of rapid growth, when they needed a range of supporting brand collateral to help raise their profile within the sports industry. We were certainly happy to play ball!

Solution

Blue Serif worked closely with the company’s marketing department to develop their brand assets into a range of creative material to be used by their sales and marketing team. As part of this, we investigated ways in which we could improve the efficiency of producing short turnaround content without compromising the overall brand look and feel, as well as ensuring consistency.

Results

We have established a good day-to-day working relationship with Hawk-Eye and as a result have produced a range of brochures, infographics, tender documents and email templates that are used on an ongoing basis. We have now happily become regular fixtures in the Hawk-Eye calendar, and are the brand’s first port of call for any of their creative and digital requirements.