Design support and digital consultation for a cloud-based software provider.
Cobweb are a cloud-based software provider targeting SMEs and expanding organisations. With a developed brand and initial online presence already established, Cobweb were looking to take the next step in their growth and development but needed ongoing creative and digital support. And behind every cloud there is, of course, a silver (or in this case, blue) lining, as the Blue Serif team happily stepped in!
We were asked to help support the marketing team with ongoing on and offline creative for a range of campaigns to help their clients navigate through the cloud. With our experience and knowledge of the digital sector, Cobweb also requested that we consult on the development of their website from improving the usability of the responsiveness of the site to providing structured templates for campaign landing pages.
We were able to provide Cobweb with an agile and responsive service enabling them to quickly produce campaign material to help target specific users and audiences. This allowed them to get ahead of their competitors in what is a very busy and quite often confusing market place. We created a range of printed collateral, including whitepapers and brochures, as well as digital collateral such as e-book documents, campaign landing page designs and emails.