When we were asked to create the branding for a new apartment development being created from the beautiful restoration of a former seaside hotel, we knew it had to be timeless and elegant. After coming up with the regal sounding Cliffe Villas name, we set to work to create branding which was as equally as refined as the name and the location of the development.
The development is located in the up-and-coming town of Margate, and has a classic, chic feel to it. We therefore reflected the development’s desirable, chic location in our branding, print and digital support. To do so, we took subtle hints from the development’s lovingly restored features, and created a sumptuous and ornate look and feel for the brand.
The development’s name and the brand now reflect both the type of professional, upmarket apartment and the trendy location in Margate. Being able to work on both the name and the brand simultaneously allowed us to reflect one in the other from the very start of the project, to create an extremely elegant outcome for the eventual website and printed marketing collateral.