Vibrant event collateral for a staff conference in Portugal.
It’s always a pleasure to work on a project which is not only fun, but is something that we can really put a bit of a unique stamp on. When we were approached by specialist financial company Brightstar to create a suite of event collateral for their staff conference, which was to be held in Portugal, we knew that we could do exactly that. The event required a 360 event package, and as such we were asked to create invites, brochures, table plans, menus, welcome cards, place settings and roller banners, amongst other pieces of event collateral.
Taking our inspiration from the vivid greens, yellows and reds which are synonymous with Portugal, we set about creating the eye-catchingly bright identity. Financial services can be a very dry, serious industry, but as this weekend was their annual staff conference, which celebrated the successes of the Brightstar team, we felt that it needed a fun injection of colour. We also linked the creative to a subtle travel theme, using luggage tags as place settings, postcard-sized boat passes and welcome cards reminiscent of travel wallets.
Because of how unique the brief was, and how many different components were required, we had to use bespoke print solutions to produce the printed material, eventually creating a complete set of event collateral. The bright colours set against the crisp whites at the venue created a really striking overall effect, and the conference enjoyed a very clear identity through the assets that we produced. And the best bit? The team at Brightstar told us that the event was a great success, with everyone involved saying how much they enjoyed it!