A new development of houses is always an exciting project for us to get stuck into, especially when we’re asked to offer a complete creative package for new, exclusive properties with an aspirational look and feel. Set in leafy Newbury, the creative for the houses needed to appeal to families and young professionals who were looking to purchase a high-end property, regardless of whether they were taking their first or second steps on the housing ladder.
Taking note of the woodedland surrounding the housing development, we took our inspiration from nature and created a striking floral-inspired logo in an aspirational gold tone, which could then be used on top of a variety of backgrounds – for example, over imagery of a bed of lush dark green leaves on the brochure cover – to build upon the brand. This could then be implemented across all print and digital material to give a consistently desirable and upmarket feel.
Overall, the colour palate and imagery used for the printed material, together with the chic and striking logo, created the required look and feel for the desirable, exclusive development of homes. Once again, we loved being involved with all aspects of the creative for this project – everything from exploring the naming options for the development through to creating the branding, a beautiful brochure, website and over supporting assets.